Breathing Life Into Products, Articulating Brands Through Conceptual Vision

Wayne Huang
Graphic Designer
Breathing Life Into Products, Articulating Brands Through Conceptual Vision

Wayne Huang
Graphic Designer
Logo and wordmark layout variations
Logo and wordmark layout variations

Gift Box Packaging Design
The packaging design employs an elegant intersection of white droplets and coffee-colored blocks, emphasizing that this coffee blend offers the versatility of being enjoyed as a latte with added milk.
This abstract visual approach achieves a harmonious balance between functionality and minimalist aesthetic appeal.
Gift Box Packaging Design
The packaging design employs an elegant intersection of white droplets and coffee-colored blocks, emphasizing that this coffee blend offers the versatility of being enjoyed as a latte with added milk.
This abstract visual approach achieves a harmonious balance between functionality and minimalist aesthetic appeal.





Wine label design
Comprehensive brand thinking allows extension beyond core identity elements to include wine label design and cohesive packaging systems that maintain brand integrity across diverse touchpoints.
Wine label design
Comprehensive brand thinking allows extension beyond core identity elements to include wine label design and cohesive packaging systems that maintain brand integrity across diverse touchpoints.

Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.

UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.

Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.

Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.

Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.

Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.


