Look, hear, feel, touch—each design concept accomodating distinct business touchpoints to create a cohesive brand experience.
Alex Fong
Designer
Look, hear, feel, touch—each design concept accomodating distinct business touchpoints to create a cohesive brand experience.
Alex Fong
Designer
An exploration to create a modern resort environment, Tropicana was proposed as a lush, high-end retreat which prides itself in hosting natural workshops and outdoor adventures.
An exploration to create a modern resort environment, Tropicana was proposed as a lush, high-end retreat which prides itself in hosting natural workshops and outdoor adventures.
A complete brand identity accompanied by essential collateral were designed to help visualise a unique hospitality experience.
Brand Guidelines
A complete brand identity accompanied by essential collateral were designed to help visualise a unique hospitality experience.
Brand Guidelines
Brand Collateral
Brand Collateral
Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We were able to rebuild their website in 1 month: bolder, faster, and built to convert.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
