Shuoci Wang
Designer
Shuoci Wang
Designer
In ancient China, “狀元 (Zhuang Yuan)” means the number one scholar in the imperial examination. Based on this tradition, all dishes is made by master of steamed rice. Originating from Yunnan, steamed rice preserves its flavor and nutritional integrity by steaming rather than boiling.
In ancient China, “狀元 (Zhuang Yuan)” means the number one scholar in the imperial examination. Based on this tradition, all dishes is made by master of steamed rice. Originating from Yunnan, steamed rice preserves its flavor and nutritional integrity by steaming rather than boiling.
Inspiration
The brand identity is inspired by pictographic characters. These characters symbolize objects or convey meanings visually. The design incorporates elements of Chinese calligraphy, breaking apart “燜”, “狀”, and “元” into expressive illustrations of three master chefs at work. These illustrations are woven throughout the brand. The color plan is taken by from traditional clothing of Yunnan’s ethnic groups, infusing the brand with a rich cultural depth that connects the past with the present.
Inspiration
The brand identity is inspired by pictographic characters. These characters symbolize objects or convey meanings visually. The design incorporates elements of Chinese calligraphy, breaking apart “燜”, “狀”, and “元” into expressive illustrations of three master chefs at work. These illustrations are woven throughout the brand. The color plan is taken by from traditional clothing of Yunnan’s ethnic groups, infusing the brand with a rich cultural depth that connects the past with the present.
