Shuoci Wang
Designer
Shuoci Wang
Designer
In ancient China, “狀元 (Zhuang Yuan)” means the number one scholar in the imperial examination. Based on this tradition, all dishes is made by master of steamed rice. Originating from Yunnan, steamed rice preserves its flavor and nutritional integrity by steaming rather than boiling.
In ancient China, “狀元 (Zhuang Yuan)” means the number one scholar in the imperial examination. Based on this tradition, all dishes is made by master of steamed rice. Originating from Yunnan, steamed rice preserves its flavor and nutritional integrity by steaming rather than boiling.
Inspiration
The brand identity is inspired by pictographic characters. These characters symbolize objects or convey meanings visually. The design incorporates elements of Chinese calligraphy, breaking apart “燜”, “狀”, and “元” into expressive illustrations of three master chefs at work. These illustrations are woven throughout the brand. The color plan is taken by from traditional clothing of Yunnan’s ethnic groups, infusing the brand with a rich cultural depth that connects the past with the present.
Inspiration
The brand identity is inspired by pictographic characters. These characters symbolize objects or convey meanings visually. The design incorporates elements of Chinese calligraphy, breaking apart “燜”, “狀”, and “元” into expressive illustrations of three master chefs at work. These illustrations are woven throughout the brand. The color plan is taken by from traditional clothing of Yunnan’s ethnic groups, infusing the brand with a rich cultural depth that connects the past with the present.
Latest projects
UX/UI Design
Frasers Hartley & Co.
Despite Fraser Hartley & Co.'s strong reputation and decades of experience, they faced a common challenge for mid-sized professional services firms: their digital presence didn't reflect their expertise or competitive positioning in an increasingly crowded market.
UX/UI Design
Frasers Hartley & Co.
Despite Fraser Hartley & Co.'s strong reputation and decades of experience, they faced a common challenge for mid-sized professional services firms: their digital presence didn't reflect their expertise or competitive positioning in an increasingly crowded market.
UX/UI Design
Madison Legal
Madison Legal is a well-established full-service law firm with over 70 years of experience serving clients across Australia. As the firm expanded its presence into Victoria and Western Australia, their digital presence needed to evolve to match their growth and reputation.
UX/UI Design
Madison Legal
Madison Legal is a well-established full-service law firm with over 70 years of experience serving clients across Australia. As the firm expanded its presence into Victoria and Western Australia, their digital presence needed to evolve to match their growth and reputation.
Latest projects
UX/UI Design
Frasers Hartley & Co.
Despite Fraser Hartley & Co.'s strong reputation and decades of experience, they faced a common challenge for mid-sized professional services firms: their digital presence didn't reflect their expertise or competitive positioning in an increasingly crowded market.
UX/UI Design
Madison Legal
Madison Legal is a well-established full-service law firm with over 70 years of experience serving clients across Australia. As the firm expanded its presence into Victoria and Western Australia, their digital presence needed to evolve to match their growth and reputation.
