Look, hear, feel, touch—each design concept accomodating distinct business touchpoints to create a cohesive brand experience.
Alex Fong
Designer
Look, hear, feel, touch—each design concept accomodating distinct business touchpoints to create a cohesive brand experience.
Alex Fong
Designer
IFDESIGNLAB is an initiative of Griffith University to implement work-integrated learning (WIL) spaces on campus to bridge the connection between industry and academics to develop innovative accessible environments for the public community.
IFDESIGNLAB is an initiative of Griffith University to implement work-integrated learning (WIL) spaces on campus to bridge the connection between industry and academics to develop innovative accessible environments for the public community.
A complete brand identity was designed to help shape the foundations of IFDESIGNLAB, and a series of posters were created and printed to raise awareness of the initiative to students.
A complete brand identity was designed to help shape the foundations of IFDESIGNLAB, and a series of posters were created and printed to raise awareness of the initiative to students.
Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We rebuilt their website in 6 weeks into a bolder, faster, conversion-focused experience that shows the firm's authority and turns visitors into qualified enquiries.
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We rebuilt their website in 6 weeks into a bolder, faster, conversion-focused experience that shows the firm's authority and turns visitors into qualified enquiries.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
Latest projects
UX/UI Design
SCT Law | Website UX/UI Design + Conversion Rate Optimization (CRO)
SCT Law had the expertise but a text-heavy site that buried it. We rebuilt their website in 6 weeks into a bolder, faster, conversion-focused experience that shows the firm's authority and turns visitors into qualified enquiries.
Branding
PR & Events
JC Legal Event | Leading with Cultural Fluency: Women Leaders Navigating Cross-border Careers
JC Legal is a boutique, women-led law firm in Hong Kong with a quiet but distinctive point of view: cross-border careers are built by women who navigate cultures, languages, and self-doubt long before they ever sit in the corner office. Janice and her team wanted to host an intimate evening that brought that belief to life — not as a marketing message, but as a felt experience. The brief was simple to say and harder to do: gather 80 of the right people in one room, give them a real conversation worth their time, and have everyone walk out feeling closer to JC Legal without ever being sold to. DesignBFF was brought in to take this from a one-line idea to a fully produced evening, end-to-end. From concept and curation to copy, design, run-of-show, sponsor management, and on-the-night production.
